Director, Marketing Events
Pleasanton, CA Pleasanton, CA Full-time Full-time $152,000 - $266,400 a year $152,000 - $266,400 a year Your work days are brighter here.
At Workday, it all began with a conversation over breakfast.
When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.
And when we began to rise, one thing that really set us apart was our culture.
A culture which was driven by our value of putting our people first.
And ever since, the happiness, development, and contribution of every Workmate is central to who we are.
Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business.
That's why we look after our people, communities and the planet while still being profitable.
Feel encouraged to shine, however that manifests:
you don't need to hide who you are.
You can feel the energy and the passion, it's what makes us unique.
Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team Do what you love.
Love what you do.
At Workday, we help the world's largest organizations adapt to what's next by bringing finance, HR, and planning into a single enterprise cloud.
We work hard, and we're serious about what we do.
But we like to have fun, too.
We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work About the Team Workday is seeking a dedicated and creative executive leader for our experience marketing flagship hybrid events portfolio.
This role is part of Workday's Experience Marketing Team within the Marketing organization and works across a high-performance team of professionals.
This workgroup is responsible for a portfolio of external, high-profile event programs attended by Workday customers, prospective customers, developers, sponsoring partners, analysts, and employees.
The purpose of these events is to increase brand awareness, develop and advance the company's sales pipeline, and educate and empower attendees.
About the Role This is a fantastic opportunity to inspire and lead a team who supports the delivery of our flagship experience marketing programs.
The key responsibilities include:
Own and lead complex, cross-functional brand experiences that requires a keen ability to lead multiple global workstreams towards a common vision and goal.
Collaborate with the Director of Event Strategy to align on the strategy and desired outcomes so the event is designed to drive to those specific results.
Inspire a team and collaborate with internal and external partners to create relevant experiences throughout the lifecycle of an event.
Run a complex P&L business and budgets that hits our key goals while delivering on budget.
Treat Workday Rising as a business platform for the company and build the right environment and approach to set vision and ask for input when appropriate.
Develop an end-to-end approach to deliver a premier and evolving hybrid experience that brings Workday's brand to life and differentiates us in the marketplace.
Demonstrate an ability to take initiative, anticipate needs and exercise independent and good judgment.
Establish repeatable processes, templates and smart practices.
Effectively communicate and present plans and performance across the organization including key team members and executives.
Operate with an attitude of ownership, speed and collaboration.
Build an inclusive, dynamic working environment that motivates the team and crafts a path for growth.
Guide the selection and expansion of global vendor partnerships to include best in breed services that will improve the attendee experience and advance programs.
Keep up on industry trends and engage appropriate counterparts outside of Workday to gain best-practice knowledge.
Drive policies and standards around sustainability and accessibility across all programs.
About You Basic
Qualifications:
12
years of demonstrated success in marketing events within a publicly held B2B technology organization.
Demonstrated ability to have successfully completed large, very complex, multidimensional conferences on a global scale.
Experience in a people-management position within a fast-paced setting with competing and constantly evolving tasks.
Strong analytical skills, and consistent track record in making data-driven decisions to continually optimize performance and determine future investments.
Highly proficient global budget development and management skills.
Experience working with programs that support sales and drive pipeline.
Strong proficiency in gaining alignment and communicating with key collaborators.
Proficient using Google Suite, MS Office Applications, Slack and other enterprise applications.
Experience with event platforms (RainFocus, Kaltura, ON24, SpotMe, Cvent, Aventri, Braindate, Jifflenow) Travel required as related to assigned events.
Other
Qualifications:
Comfortable adapting to evolving business needs and able to work and thrive in a fast-paced environment.
Detail-oriented, independent and able to successfully manage multiple, concurrent project demands within established timelines.
Skilled collaborator capable of partnering with internal teams and external vendors.
Excellent negotiating skills.
Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
Workday Pay Transparency Statement - United States The annualized base salary ranges for the primary location and any additional locations in the United States (US) are listed below.
Workday pay ranges vary based on work location.
As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
Recruiters can share more detail during the hiring process.
Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.
For more information regarding Workday's comprehensive benefits, please click here.
Primary Location:
USA.
CA.
Pleasanton Primary Location Base Pay Range:
$177,600 - $266,400 Additional US Location(s) Base Pay Range:
$152,000 - $266,400 Our Approach to Flexible Work With Flex Work, we're combining the best of both worlds:
in-person time and remote.
Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.
We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!.
Estimated Salary: $20 to $28 per hour based on qualifications.
At Workday, it all began with a conversation over breakfast.
When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.
And when we began to rise, one thing that really set us apart was our culture.
A culture which was driven by our value of putting our people first.
And ever since, the happiness, development, and contribution of every Workmate is central to who we are.
Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business.
That's why we look after our people, communities and the planet while still being profitable.
Feel encouraged to shine, however that manifests:
you don't need to hide who you are.
You can feel the energy and the passion, it's what makes us unique.
Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team Do what you love.
Love what you do.
At Workday, we help the world's largest organizations adapt to what's next by bringing finance, HR, and planning into a single enterprise cloud.
We work hard, and we're serious about what we do.
But we like to have fun, too.
We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work About the Team Workday is seeking a dedicated and creative executive leader for our experience marketing flagship hybrid events portfolio.
This role is part of Workday's Experience Marketing Team within the Marketing organization and works across a high-performance team of professionals.
This workgroup is responsible for a portfolio of external, high-profile event programs attended by Workday customers, prospective customers, developers, sponsoring partners, analysts, and employees.
The purpose of these events is to increase brand awareness, develop and advance the company's sales pipeline, and educate and empower attendees.
About the Role This is a fantastic opportunity to inspire and lead a team who supports the delivery of our flagship experience marketing programs.
The key responsibilities include:
Own and lead complex, cross-functional brand experiences that requires a keen ability to lead multiple global workstreams towards a common vision and goal.
Collaborate with the Director of Event Strategy to align on the strategy and desired outcomes so the event is designed to drive to those specific results.
Inspire a team and collaborate with internal and external partners to create relevant experiences throughout the lifecycle of an event.
Run a complex P&L business and budgets that hits our key goals while delivering on budget.
Treat Workday Rising as a business platform for the company and build the right environment and approach to set vision and ask for input when appropriate.
Develop an end-to-end approach to deliver a premier and evolving hybrid experience that brings Workday's brand to life and differentiates us in the marketplace.
Demonstrate an ability to take initiative, anticipate needs and exercise independent and good judgment.
Establish repeatable processes, templates and smart practices.
Effectively communicate and present plans and performance across the organization including key team members and executives.
Operate with an attitude of ownership, speed and collaboration.
Build an inclusive, dynamic working environment that motivates the team and crafts a path for growth.
Guide the selection and expansion of global vendor partnerships to include best in breed services that will improve the attendee experience and advance programs.
Keep up on industry trends and engage appropriate counterparts outside of Workday to gain best-practice knowledge.
Drive policies and standards around sustainability and accessibility across all programs.
About You Basic
Qualifications:
12
years of demonstrated success in marketing events within a publicly held B2B technology organization.
Demonstrated ability to have successfully completed large, very complex, multidimensional conferences on a global scale.
Experience in a people-management position within a fast-paced setting with competing and constantly evolving tasks.
Strong analytical skills, and consistent track record in making data-driven decisions to continually optimize performance and determine future investments.
Highly proficient global budget development and management skills.
Experience working with programs that support sales and drive pipeline.
Strong proficiency in gaining alignment and communicating with key collaborators.
Proficient using Google Suite, MS Office Applications, Slack and other enterprise applications.
Experience with event platforms (RainFocus, Kaltura, ON24, SpotMe, Cvent, Aventri, Braindate, Jifflenow) Travel required as related to assigned events.
Other
Qualifications:
Comfortable adapting to evolving business needs and able to work and thrive in a fast-paced environment.
Detail-oriented, independent and able to successfully manage multiple, concurrent project demands within established timelines.
Skilled collaborator capable of partnering with internal teams and external vendors.
Excellent negotiating skills.
Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
Workday Pay Transparency Statement - United States The annualized base salary ranges for the primary location and any additional locations in the United States (US) are listed below.
Workday pay ranges vary based on work location.
As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
Recruiters can share more detail during the hiring process.
Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.
For more information regarding Workday's comprehensive benefits, please click here.
Primary Location:
USA.
CA.
Pleasanton Primary Location Base Pay Range:
$177,600 - $266,400 Additional US Location(s) Base Pay Range:
$152,000 - $266,400 Our Approach to Flexible Work With Flex Work, we're combining the best of both worlds:
in-person time and remote.
Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.
We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!.
Estimated Salary: $20 to $28 per hour based on qualifications.
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